What is the most underrated cosmetic enhancement? Eyeglasses.
Think about it
Millions of people wear glasses and yet most only have one pair, perhaps with a sunglass alternate. And yet, most people wear their glasses day in day out, in the offi ce, while working out, at a black-tie affair, and while just fl opped on the couch watching television.
Richard Mewha and Rick Nelson think about this a lot, which makes sense as they’re in the eyewear business and founded their own eye frame company, Bevel, in 1999. They’re committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse.